When “best” shouldn’t just mean “cheapest”

February 6, 2017

Forget the cheapest supermarket. Which one is the most ethical?   Every so often, on the nightly current affairs TV shows or in magazines and newspapers, I see stories discussing which Aussie supermarket is the “cheapest” offering the best deals for customers.   They’ll pit the big two players – Coles and Woolworths – against

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nick

Etiko: Helping Make Human Rights Fashionable

January 20, 2017

You might have heard that Etiko was honoured last month by the Australian Human Rights Commission when we won a Human Rights Award for business. It was the first time an Australian fashion brand has ever won! We’re no strangers to winning awards at Etiko in our journey over the last decade, we’ve won the

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nick

A Question Of Connection

August 23, 2016

There’s nothing like a strong display of people power to restore your faith in the world. Right here in Australia, dairy farmers have been doing it tough for too long. The public’s response to their recent price struggle and ad campaign reconnected us with the man and woman in the field. Forget global pressure forcing

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nick

Etiko : 10 Years of Stirring for Fairtrade

August 23, 2016

One of the frustrating things about running a small business is the limited time you have to reflect. Every day is largely taken up dealing with phone calls, endless emails, putting together new orders, chasing up orders that should have arrived weeks before, managing cash flow, trying to decide what to put out via social

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nick

The Rise of the Conscious Consumer

August 23, 2016

I have staked my business on the belief that there are rapidly growing numbers of conscious or ethical consumers. They are concerned about the impact of their purchases not only on the environment but also on other human beings. There is even an acronym for people like this – they are known as LOHAS (Lifestyles

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nick

The Politics of Fashion

August 23, 2016

Punk Or $!@*head? – Or Judging People By What They Wear “Melbourne punks harass on city streets.” “Punk thugs cause mayhem.” “Serial pests.” “Punks looking pretty nasty.” “Unsavoury characters.” In a recent published article, these phrases and more are just about every other line. One after the other about these two men’s demeanour. They were

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nick